B. Braun

  • Group Product Director, Systems Integration

    Job Locations US-PA-Bethlehem
    Requisition ID
    2018-13148
    Company
    B. Braun Medical Inc
    # of Openings
    1
    Category
    Marketing
    Position Type
    Regular Full-Time
    Shift
    8am - 5pm
    Site
    Corporate/Sales/ B. Braun of Canada/ BIS/ CeGat
  • Overview

    With a nationwide sales team and several manufacturing locations, B. Braun Medical has become a leading full-line supplier of healthcare products and services in the U.S. The company is committed to delivering innovative products and services with unmatched quality, superior technology, and cost-effectiveness, while maintaining environmental responsibility. Through its "Sharing Expertise®" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services. B. Braun employs over 4,500 people in the USA. B. Braun Medical Inc. began its operations in the USA in 1957. Initially, the company manufactured and sold disposable plastic syringes. During the 1980s and early 1990s, the company undertook several expansions and enlarged its product line of disposable medical devices. With the acquisition of McGaw, Inc. in 1997, including Central Admixture Pharmacy Services, Inc. (CAPS®), B. Braun dramatically broadened its product lines and services to U.S. customers.

     

    U.S. Facilities and Operations:

     

    Supporting product sales are a network of nationwide marketing and manufacturing locations. Bethlehem, Pennsylvania, is home to the U.S. Corporate Headquarters along with the marketing offices of the Hospital, Outpatient Markets (OPM), Renal Therapies, Vascular Interventional, International, and OEM Divisions. Central Admixture Pharmacy Services, Inc.(CAPS®) is also managed from this location. The nearby Allentown, Pennsylvania, facility manufactures Needle-free products, IV Safety Catheters, Anesthesia Systems, Introducers, Pharmacy Admixture products. Vascular products including Right Heart Catheters and Interventional Accessories are also manufactured in Allentown. The Irvine, California facility produces IV Solutions, Basic and Specialty Nutrition, Drug Delivery, and BTC products. Infusion Pump Systems are manufactured in Carrollton, Texas and IV administration and IV and Irrigation sets are produced in the Dominican Republic.

    Responsibilities

    Position Summary:

    As the product champion for B. Braun’s infusion platform technology, with profit and loss responsibility for the Automated Infusion Systems software and technology and clinical services, the Group Product Director, Systems Integration is responsible for day-to-day marketing activities, product planning, product marketing, growth and profitability of infusion products, clinical and technology consulting services, and software. Develops and manages key relationships with key external technology vendors and partners. Also manages the execution of the short and long-term strategic planning while driving extensive product development and enhancements.

     

     

    Responsibilities: Essential Duties

    • Manage team of marketing professionals supporting infusion systems technology product portfolio
    • Support the development and deployment of an overall infusion platform business strategy
    • Drive business development activities and partnering strategy to develop and close collaborations with technology vendors that are required to maintain a competitive and market leading infusion systems product portfolio
    • Manage and collaborate 3rd party integration partnerships and active projects
      • Drive the development/execution of the clinical and technology consulting services product roadmap and go-to-market strategy
      • Partner and collaborate actively with global cross-functional teams to facilitate the tactical and strategic delivery of business outcomes
    • Promote, market, and monetize analytical software with clinical services, capturing and measuring improved outcomes
    • Develop clinical outcome and health economics support studies used to market and promote the overall infusion platform
    • Work with R&D, IT, project management, and clinical and pharmacy teams in connecting all products into one software platform
    • Accountability for the full product lifecycle of the software support portfolio from new product development to market launch
    • Be forward thinking and stay abreast of the evolving healthcare environment and broader industry trends
    • Oversight of the product lines, including sales support, marketing strategy and tactics and maintenance and support of key relationships with global automated infusion systems marketing
    • Oversee and be responsible for the annual sales and gross profit target for assigned product line portfolio
    • Participate in and collaborate with the sales training group to identify needs, assist in creation and delivery of training on the infusion portfolio as needed.
    • Analyze sales funnel reports to provide monthly forecasts to the purchasing group used to plan inventory needs and purchase and manage customer stock and accessories.
    • Originate, secure approval for and manage all promotional activity for the brands.
    • Provide strategic direction and formulate current and future sustaining marketing strategy for portfolio in the hospital and outpatient markets.
    • Interact with both the Hospital Care and Outpatient Divisional Sales Management in the establishment of goals, strategies and tactics to grow share and revenue in the segment and to develop and enhance the revenue per headcount of each specialty sales force. Collaborate as necessary to respond to long and short term sales challenges and opportunities as the product overseer and product champion.
    • Provide an interaction with key customers in both the hospital and OPM markets, and conduct appropriate visits to customers to determine opportunities, solve problems and gain insight into usage, satisfaction and challenges.
    • Provide input on and manage marketing expense budget for product category.  Identify rational and cost effective promotional mix to drive product sales, customer satisfaction and loyalty and category growth.
    • Create and maintain clinical advisory board comprised of key opinion leaders capable of providing input into product development and tradeshow podium strategy
    • Develop clinical education strategy and offerings in collaboration with key internal and external clinical and technology experts
    • Frequent field interactions with AIS sales personnel and key customers
    • A well-defined customer-focused vision across all of our products and services
    • Aptitude for developing relationships with key opinion leaders and clinical advisers to capture feedback in real time
    • ROI analysis of consulting services and clinical programs
    • Participate in the negotiation and routine assessment and financial review of key contracts
    • Support product demonstrations for connected IV systems, IV-EMR integration and provide technical expertise at conventions/trade shows as assigned.
    • Highly motivated and self-managed individual that can balance multiple projects, support meetings, and oversee and participate in complex technology sales processes to achieve superior results.

     

    Expertise: Knowledge & Skills

    • Familiarity with the Key end customer segments: Hospital and Outpatient Services.
    • Relevant Clinical Knowledge of IV Therapy, Drugs Used and Basic Needs of Infusion Devices for Pain Management, TPN, Antibiotic and Continuous Infusion Therapy Applications.
    • Familiarity with regulatory agencies, including FDA new drug product approval process/regulatory requirements
    • Proven skills in negotiations, time management, project management, presentations
    • Principles of Marketing, technical product information, product selling/demonstration skills.
    • Office procedures, departmental policies, management theories, base knowledge of U.S. hospital and continuing care markets,
    • Knowledge of mathematical/statistical principles
    • Computer (MS Office – Excel and PowerPoint), calculator, operation of various items within product line, i.e. pumps, stimulators, flow control devices and safety infusion devices.
    • Ability to communicate effectively with others – written, oral, interpersonal, and public speaking.
    • Analysis of financial reports, negotiation skills, time management, project management, secretarial support supervision, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products.

    Qualifications

    Expertise: Qualifications - Experience/Training/Education/Etc

     

    Required:

    • Minimum of a BA/BS degree in Business Administration, Computer Science, Marketing, Biological Sciences or Health Sciences or a relevant clinical degree.
    • Minimum 8-10 years product marketing experience and/or combination of clinical/nursing.

     

    Desired:

    • MBA or Heath Informatics degree preferred
    • Detailed industry knowledge and expertise in the field of medical devices, web-based, client server application technology, wireless device connectivity and security, WAN/LAN TCP/IP networks, cybersecurity, relational database management systems, RTLS all around highly integrated, interoperable clinical information systems.

     

     

    While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. 

     

     

    Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com Equal Opportunity Employer Minorities /Women/ Veterans/Disabled

     

    Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

    Other

    Responsibilities: Other Duties  

     

    The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

     

    Physical Demands:

    • The employee must occasionally lift and/or move up to 30 pounds.

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

     

    Work Environment:

     

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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