B. Braun

Group Product Director

Job Locations US-PA-Bethlehem
Requisition ID
B. Braun Medical Inc
# of Openings
Position Type
Regular Full-Time
Corporate/Sales/ B. Braun of Canada/ BIS/ CeGat


About B. Braun 


B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.


Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.


Position Summary:

This position will manage overall profitability of a complex pharmaceutical product line (large dollar volume, major product development). Responsible for the day to day marketing activities and the development, implementation and control of launch programs to maintain and increase market share and profits. The Group Product Director impacts the organization by providing strategic direction for the Injectable Drug product lines and making decisions that directly impact operating profit, customer satisfaction levels and sales force focus and direction.

Job Function - General:

  • Oversees the development of new products, from the idea to bringing it to market.
  • Manages and develops multiple direct reports.
  • Facilitates communication between various departments (such as R&D, engineering, marketing, production, and/or sales) to establish and evaluate product design concepts.
  • Interfaces with clients or prospects to identify needs and determine solutions and provides feedback to manufacturing or sales.
  • Designs and implements Injectable Drug product marketing strategy to support B. Braun inpatient and outpatient strategies and increase B. Braun Medical US market share and revenue.
  • Manages overall go-to-market strategy for Injectable Drug product lines, including overall commercial planning, key marketing initiatives and financial results for the product line.
  • Develops product line pricing strategy.
  • Understands customer and market dynamics in order to evaluate new products, product improvements and line extensions to address unmet needs.
  • Formulate and understand GPO contracting strategies and market access opportunities.
  • Manages promotional activities related to product group.
  • Monitors product incident reports and helps direct corrective actions if needed.
  • Coordinates and assists with in-house sales training programs related to product group.
  • Participate in USA based Product Line Management Team and where needed with our Global Network Team (GNT) to represent BBMUS market requirements.
  • Maintains an active field travel schedule to regularly meet with customers, sales, personnel, vendors, inventors, and consultants.
  • Develop and implement a five-year plan to support Injectable Drug Strategy.
  • Support Injectable Drug product lines from a clinical standpoint and work with Medical Affairs to manage technical studies as needed.
  • Act as key interface with sales and sales management to plan execution of product tactics and marketing strategies.
  • Lead and participate in cross-functional, multidisciplinary teams as the product owner to reach product and launch objectives.
  • Identifies and evaluates new vendors or suppliers as needed.


The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.


General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.


Expertise: Knowledge & Skills

  • Requires breadth of professional field and industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization. Drives development of advanced technologies, principles and processes.
  • Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results.
  • Judgement is required in resolving complex problems based on experience.
  • Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations. May consult with senior management.
  • Please refer to the Corporate Guidelines or BBMUS Guidelines or job specific authorities where applicable. This list is however not exhaustive and may be amended by the Management from time to time.



Expertise: Qualifications -Education/Experience/Training/Etc



  • Bachelor's degree required, Master's degree preferred.
  • 10-12 years related experience required.
  • Regular and predictable attendance.
  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.



B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.


Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.


Responsibilities: Other Duties:




Physical Demands:

While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A


  • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, Walking
  • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

Work Environment:


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:N/A
  • Constantly:Office environment



Equal Opportunity Employer Veterans/Disabled


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