B. Braun

Product Director, Medical Device Value Based Portfolio Solutions

Job Locations US-PA-Bethlehem
Requisition ID
B. Braun Medical Inc
# of Openings
Position Type
Regular Full-Time
Corporate/Sales/ B. Braun of Canada/ BIS/ CeGat


About B. Braun 


B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.


Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.


Position Summary:

This position will drive key activities and projects for the Vascular Access portfolio. Responsible for the day to day marketing activities to launch, support and implement value added programs for the Vascular Access portfolio.  Additionally, this position is responsible for assessing, managing and supporting partnerships/relationships with external partners/suppliers to identify the customer’s unmet need and how B. Braun can develop solutions to support training, education, clinical and economic evidence.  .  The position will work with our Medical Affairs, Health Economics, and Regulatory team to drive a plan of supportive evidence for the portfolio.  Last, this role would help manage Key Opinion Leader relationships for this portfolio.



Responsibilities: Essential Duties


  • Support the Vascular Access portfolio manufactured by external partners sold in the United States and Canada to the Hospital Care and Outpatient Markets. 
  • Responsible for the development of marketing strategy, implementation and control of marketing programs to maintain and increase market share and profits for assigned product groups.
  • Ensure the attainment of organizational goals of market share, profit, price and revenue.
  • Development and implementation of portfolio solutions marketing plans that create alignment and a clear vision that drives successful achievement of this program goals across the organization.
  • Prepare pre/post launch activities (for products and programs).
  • Develop and implement tactical plan with the appropriate agency or cross-function partners.
  • Responsible for ensuring effective cross-functional collaboration in all business areas to include working with Sales, Sales Training, Market Research, Clinical Educators, Marketing, Medical Affairs, Regulatory, etc..
  • Manage all operational aspects of product line, including forecasting, inventory, backorders and quality issues.
  • Develop portfolio solutions pricing strategy.
  • Evaluate product improvements and line extensions while maintaining existing product base.
  • Manage all promotional activities related to product group and solutions for value based programs.
  • Monitor product group incident reports and help direct corrective action if needed.
  • Assist with in-house sales training programs related to the product group.
  • Actively participate in calls with Global Marketing, sales, and regional marketing.
  • Maintain product group budget.
  • Maintain an active field travel schedule to regularly meet with customers, sales, personnel, inventors, consultant and partners.  (post COVID-era) 


The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.


General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.


Expertise: Knowledge & Skills

  • Requires breadth of professional field and Medical Device industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization. Drives development of advanced technologies, principles and processes.
  • Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results.
  • Judgement is required in resolving complex problems based on experience.
  • Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations. May consult with senior management.
  • Previous Marketing experience in the Medical Device industry with value based programs and solutions is required.
  • Previous sales and/or clinical experience is preferred.
  • MBA is preferred.


Expertise: Qualifications - Experience/Training/Education/Etc


Education and Professional Knowledge:

  • Bachelor's degree required.


  • 08-10 years related experience required.

Knowledge and Skills Requirements:

  • Requires advanced knowledge of professional field and industry. Influences the development of and drives the application of principles, theories, concepts. Determines best course of action.

Supervision Given and Received:

  • Work under minimal supervision. Relies on experience and judgement to plan and accomplish assigned goals. May periodically assist in orienting, training, assigning and checking the work of lower level employees. Referring only complex problems and issues

Problem Solving:

  • Judgement is required in resolving complex problems based on experience.


  • Contacts are primarily with department supervisors, leads, subordinates, and peers. Occasional contact with external contractors/vendors.

Additional Requirement:

  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non- compete agreement.

Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.


Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.


Responsibilities: Other Duties:


The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A


  • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, and Walking
  • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

Work Environment:


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:Office environment
  • Constantly:N/A


Equal Opportunity Employer Veterans/Disabled


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