B. Braun

Director, Marketing CAPS

Job Locations US
Requisition ID
2021-18012
Company
Central Admixture Pharmacy Services, Inc.
# of Openings
1
Category
Marketing
Position Type
Regular Full-Time
Shift
Monday-Friday 8:00 AM-5:00 PM
Site
CAPS

Overview

CAPS®, the nation's largest network of outsourcing admixture pharmacies, has been delivering high-quality, same-day, admixture services and solutions to hospitals and outpatient facilities for more than 28 years. Along with the nation’s largest 503A sterile injectable outsourcing network, CAPS offers industry-leading batch compounding on a national scale through three 503B registered outsourcing facilities. With experience, capacity, and a passion for safety, CAPS is your 503B solution.®.

 

CAPS is part of the B. Braun Group of Companies in the U.S..

 

Responsibilities

Position Summary:

 

The Director of Marketing for CAPS is responsible for the overall management of both upstream and downstream marketing activities for 503A ,503B and Consulting business segments. The DOM participates with the CAPS Executive Management team on cross-functional initiatives to set the strategic direction for profitable sales growth. The DOM oversees the management of value based selling programs, strategic pricing tactics, promotional and educational activities, and media planning for the CAPS business segment. The DOM oversees the market research, development and launch of new products and services for this dynamic and evolving market segment. The DOM is also responsible for setting the Sales training agenda for B Braun sales teams that represent CAPS products and services. The DOM  is responsible for interfacing with B Braun Marketing and coordinating a CAPS Marketing strategy  that supports the overall strategic direction of B Braun North America.

 

Responsibilities: Essential Duties

  • Oversee the product management of B. Braun Hospital Care/CAPS product line sold and distributed in the United States and Canada.
  • Responsible for directing the development of marketing strategy, implementation and control of marketing programs to maintain and increase market share and profits for assigned product groups or divisions.
  • Manage, build and mentor team of direct reports that own product and category responsibility for strategic planning, tactical execution, insight generation, and collaboration with business partners:
  • Ensure the attainment of organization goals of market share, profit, price and revenue
  • Direct the selection, training, supervision, development and evaluation of employees and approve staffing allocation.
  • Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives.
  • Perform product lifecycle responsibilities for existing and new products.
  • Create and oversee metrics to ensure organization is successfully meeting targets and objectives.
  • Provide prioritization and support for tactical request from Sales, Customer Service, R&D, and Marketing communications when necessary.
  • Oversee the development and implementation of tactical plan and the appropriate agency management.
  • Oversee the development of product budgets, forecast, metrics and measures key performance indicators to monitor and evaluate results. Includes P&L responsibility.
  • Oversee and management the various business planning activities to include development of strategic and tactical plans, forecasting, pre/post mortem, and launch planning.
  • Leads the development of the five year strategic plan for CAPS.
  • Responsible for ensuring effective cross-functional collaboration in all business areas.
  • Understand healthcare industry trends, competition, health economics, and customer insights.
  • Strong influence management skills are required to ensure we are focused on the investments that align strategically and represent the highest priority.
  • Direct trade show activities to manage booth activities in coordination with the trade show and conventions team.
  • Prepare monthly report to monitor the success of marketing plans, sales and other key projects.
The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.  
 
General:
It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

 

Expertise: Knowledge & Skills

  • Requires breadth of professional field and industry knowledge.
  • Ability to integrate critical information and champion advanced strategies/concepts through the organization.
  • Drives development of advanced technologies, principles and processes.
  • Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees.
  • Responsible for cost, method, and employee results.
  • Judgement is required in resolving complex problems based on experience.
  • Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations.
  • May consult with senior management.

 

Qualifications

Expertise: Qualifications -Education/Experience/Training/Etc

 

Required:

  • Bachelor's degree required, Master's degree preferred.
  • 10-15 years related experience, plus a minimum of 5 years management experience required.
  • Regular and predictable attendance
  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

 

 

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.

 

Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

 

Other

Responsibilities: Other Duties:

 

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

 

Physical Demands:

While performing the duties of this job, the employee is expected to:

  • Moderate work – Exerting up to 40 lbs of force occasionally, and/or up to 20 lbs of force frequently, and/or 10 lbs force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A

Activities:

  • Occasionally:Handling, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Walking
  • Frequently:Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

Work Environment:

 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:N/A
  • Constantly:Office environment

 

Notices

Equal Opportunity Employer Veterans/Disabled

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