B. Braun

Marketing Manager (Remote)

Job Locations US
Requisition ID
2022-19959
Company
Aesculap Inc
# of Openings
1
Category
Marketing
Position Type
Remote
Shift
8 am to 5 pm
Site
Aesculap

Overview

Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients’ lives.

Responsibilities

Position Summary:

 

Responsible for developing, implementing, and managing integrated marketing programs that drive demand for Aesculap products and services while maximizing both customer and company value.

 

Principal Duties Responsibilities: 

  • Builds breakthrough campaigns and marketing programs that attract and engage targeted audiences through immersive storytelling and consistency of message across marketing channels (Digital, Social, Event, Sales, PR, Email, etc.)
  • Authors integrated marketing strategy, content and messages that resonate with target audiences and drive the desired behavior at each stage of the pre- and post-purchase journeys.
  • Proactively works with Analytics team to explore new and innovative visual approaches and techniques for effective data storytelling.
  • Conducts ongoing research to define market needs which includes interfacing with hospital personnel and field sales representatives.
  • Effectively maintains market presence through a regular cadence of relevant customer communications.
  • Manages portfolio of marketing materials to ensure messages remain relevant and consistent
  • Develops, analyzes, and maintains competitive profiles for competitive program offerings and works with other team members to create marketing responses to immediate competitive threats.
  • Develops short-term and long-term promotion strategies.
  • Owns the development and reporting of marketing campaign key performance indicators and provides optimization recommendations to key stakeholders.
  • Coordinates activities with members of various departments to implement the program business plan (can include Sales, Supply Chain/Operations, Regulatory Affairs & Quality Assurance, and Legal amongst others).
  • Develops and writes content for all marketing materials and promotional items (e.g., catalogs, brochures, press releases, and training materials) for assigned programs working with Corporate Communications Department, Subject Matter Experts, and other functional groups to produce the final product.
  • Conducts service demonstrations and seminars to internal and external personnel as requested.
  • Provides support to the sales force and functional groups as it pertains to the details of your program offerings.
  • Participates at trade shows, workshops, and meetings where customers of your assigned programs attend.
  • Performs special projects as assigned.
  • Leads team projects and cross-functional assignments.
  • Must comply with applicable ISO and FDA regulations as stated in Quality Manual
  • Must embody the Company’s Vision, Mission and Values
  • Other duties may be assigned

 

Secondary or peripheral job functions: 

  • Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued driver’s license and passport.
  • Requires excellent written and interpersonal communication skills.
  • Computer skills in Windows, Outlook, Excel, PowerPoint and Word desirable.
  • This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.
  • Able to pass and maintain annual Vendor Credentials such that healthcare facilities allow entrance into patient care areas in direct association with marketing and selling of groups products.

 

Supervisory Responsibilities: 

  • Manages personnel such as Associate Marketing Managers in the responsible areas.

Qualifications

Expertise: Qualifications-Experience/Training/Education/Etc

 

Required:

  • Requires a Bachelor’s degree in Business or equivalent; 3 - 5 years work experience, specifically in Marketing field.
  • MBA or other advanced degree preferred.
  • E-Commerce experience a plus.
  • Project Management experience preferred.
  • Experience in omnichannel acquisition and demand generation marketing preferred.

Language and mathematical skills; reasoning ability:

 

Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to effectively present information to top management, public groups, and/or boards of directors.   

 

Mathematical Skills: Ability to add, subtract, multiply, divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 

 

Reasoning Ability: Ability to define problems, collect date, establish facts, and draw valid conclusions.  Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 

 

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

 

 

 

 

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Additional Information

Responsibilities: Other Duties:

 

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

 

Physical Demands:

  • While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms.  The employee is occasionally required to stand and walk.  The employee must occasionally lift and/or move up to 20 pounds. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Work Environment:

  • This position could require the handling of instruments that may or may not have been contaminated by blood or other body fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

What We Offer

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
 
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

Notices

Equal Opportunity Employer Veterans/Disabled

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