B. Braun

Product Director

Job Locations US-PA-Bethlehem
Requisition ID
B. Braun Medical Inc
# of Openings
Position Type
Regular Full-Time
40 hours / week, M-F


About B. Braun 


B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.


Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.


Position Summary:


Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation. Responsible for achievement of various business objectives to include strategic, tactical projects and financial metrics.


Job Function - General:

  • Oversee the product management of B. Braun Hospital Care product line sold and distributed in the United States and Canada.
  • Responsible for the development of marketing strategy, implementation and control of marketing programs to maintain and increase market share and profits for assigned product groups.
  • Manage, build, mentor colleagues, responsible for strategic brand planning, tactical execution, insight generation, and collaboration with business partners.
  • Ensure the attainment of organization goals of market share, profit, price and revenue.
  • Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives for a product group or category.
  • Perform product lifecycle responsibilities for existing and new products.
  • Prepare pre/post product launch activities.
  • Create measurement plan to ensure organization is successfully meeting targets and objectives for your assigned product category.
  • Develop and implement tactical plan with the appropriate agency or cross-functional partners.
  • Responsible for ensuring effective cross-functional collaboration in all business areas.
  • Lead trade show activities to manage booth activities in coordination with the trade show and conventions team.
  • Manage all operational aspects of product line, including forecasting, inventory, backorders, and quality issues.
  • Develop product line pricing strategy.
  • Evaluate product improvements and line extensions while maintaining existing product base.
  • Identifies and write requirements for new product development and acts as integral part of development team.
  • Manage and develop Product Managers, Associate product managers under supervision.
  • Manage all promotional activities related to product group.
  • Monitor product group incident reports and helps direct corrective actions if needed.
  • Coordinate and assist with in-house sales training programs related to product group.
  • Actively participates in Global Network Team (GNT) to represent BBMUS market requirements.
  • Maintain product group operating budget.
  • Maintain an active field travel schedule to regularly meeting with customers, sales, personnel, inventors, and consultants.

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.



  • It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

 Limit of Authorization/Authority:

  • Please refer to the Corporate Guidelines or BBMUS Guidelines or job specific authorities where applicable. This list is however not exhaustive and may be amended by the Management from time to time.


Expertise: Qualifications - Experience/Training/Education/Etc


Education and Professional Knowledge:

  • Bachelor's degree required.


  • 08-10 years related experience required.

Knowledge and Skills Requirements:

  • Requires advanced knowledge of professional field and industry. Influences the development of and drives the application of principles, theories, concepts. Determines best course of action.

Supervision Given and Received:

  • Work under minimal supervision. Relies on experience and judgement to plan and accomplish assigned goals. May periodically assist in orienting, training, assigning and checking the work of lower level employees. Referring only complex problems and issues

Problem Solving:

  • Judgement is required in resolving complex problems based on experience.


  • Contacts are primarily with department supervisors, leads, subordinates, and peers. Occasional contact with external contractors/vendors.

Additional Requirement:

  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non- compete agreement.




Additional Information

Responsibilities: Other Duties:


The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A


  • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, and Walking
  • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

Work Environment:


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:Office environment
  • Constantly:N/A

What We Offer

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.


Equal Opportunity Employer Veterans/Disabled


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