B. Braun

Product Manager I

Job Locations US-PA-Bethlehem
Requisition ID
2022-20721
Company
B. Braun Medical Inc
# of Openings
1
Category
Marketing
Position Type
Hybrid
Shift
40 hours / week; M-F
Site
Corporate

Overview

About B. Braun 

 

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

 

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.

Responsibilities

Position Summary:

Manage all aspects of complex Pharmacy Admixture product line to include closed system transfer device (CSTD) portfolio which includes the support and interaction with a large global team. Responsible for the development, implementation, and control of marketing programs to maintain and increase market share and profits. Impacts organization by providing strategic direction of product lines thereby positively impacting company revenue and operating profit.

 

 

Responsibilities: Essential Duties

 

  • Manages overall profitability of complex product line (large dollar volume, major product development).  
  • Responsible for the development, implementation, and control of marketing programs to maintain and increase market share and profits.  
  • Develop and implement a five-year plan to support CSTD market growth.
  • Develop and manage KOL program to support key products and strategies as they relate to the Pharmacy Admixture portfolio.
  • Develop roadmap for publication of scientific evidence that is relevant to support and expand US business.
  •  Develops and administers launch plans for new or revised products, creates and administers strategies for increasing market share of existing products, and assists in retirement and communication planning for product decommissioning.  -Evaluates performance of marketing initiatives and revises strategy in response.  
  • Participates in planning of sales promotions or other special events, such as conferences, trade shows, or user meetings.
  • Designs and implements product group marketing strategy to support B. Braun Hospital Care and OPM strategies and increase BBMUS market share and revenue.
  • Manages all operational aspects of Pharmacy Admixture product lines, including forecasting, inventory, backorders, and quality issues.
  • Develops units, revenue and profitability forecast for product lines.
  • Develops product line pricing strategy.
  • Evaluates product improvements and line extensions while maintaining existing product base.
  • Identifies and writes requirements for new product development and acts as integral part of development team
  • Establishes and directs engineering priority list for product group.
  • Formulates and executes new product launch activities.
  • Formulate and understand GPO contracting strategies and policies.
  • Manages all promotional activities related to product group.
  • Monitors product group incident reports and helps direct corrective actions if needed.
  • Coordinates and assists with in-house sales training programs related to product group.
  • Participate in USA based Product Line Management Team and where needed with our Global Network Team (GNT) to represent BBMUS market requirements.
The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.  

 

Expertise: Knowledge & Skills

  • Requires full working knowledge of relevant business practices and procedures in professional field. Uses standard theories, principles and concepts and integrates them to propose a course of action.
  • Work under minimal supervision. Relies on experience and judgement to plan and accomplish assigned goals. May periodically assist in orienting, training , assigning and checking the work of lower level employees. Referring only complex problems and issues
  • Judgement is required in resolving complex problems based on experience.
  • Contacts are primarily with department supervisors, leads, subordinates, and peers. Frequent contact with external contractors/vendors.
  • Principles of Marketing, technical product information, product selling/demonstration skills, Office Procedures, departmental policies, management theories, base knowledge of U.S. hospital and OPM or Continuing Care markets, knowledge of mathematical/statistical principles as they are related to pricing, margin and Profit and Loss, understanding of new product approval process, basic regulatory requirements with the FDA, direct product line management experience, management of product line promotional activities.
  • Computer literacy (Word, Excel, Powerpoint), Analytical skills, basic financial analysis with price, revenue, gross profits, ROI
  • Communicate effectively with others or cross functionally, analysis of financial reports, negotiation skills, time management, project management, Administration/Marketing support supervision, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products.
  • Requires full working knowledge of relevant business practices and procedures in professional field. Uses standard theories, principles and concepts and integrates them to propose a course of action.
  • Work under minimal supervision. Relies on experience and judgement to plan and accomplish assigned goals. May periodically assist in orienting, training, assigning and checking the work of lower-level employees. Referring only complex problems and issues
  • Judgement is required in resolving complex problems based on experience.
  • Contacts are primarily with department supervisors, leads, subordinates, and peers. Frequent contact with external contractors/vendors.

Required:

  • BS in Life Science or Marketing and/or MBA highly preferred
  • Working knowledge of CSTD market highly desired.
  • Experience leading business initiatives and participating in global product core teams highly desired.
  • Strong written and oral English communications skills, strong presentation skills; proven ability to interact successfully with all levels of the organization as well as vendors and outside constituents.
  • Ability to work independently, as well as in close collaboration is required.
  • Ability to travel domestically & internationally, as required

Qualifications

Expertise: Qualifications -Education/Experience/Training/Etc

 

Required:

  • Bachelor's degree required.
  • 02-04 years related experience required.
  • Regular and predictable attendance
  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

 

 

 

 

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Additional Information

Responsibilities: Other Duties:

 

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

 

Physical Demands:

While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A

Activities:

  • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Stooping/squatting, Walking
  • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:Other
  • Frequently:N/A
  • Constantly:N/A

Work Environment:

 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:Office environment
  • Constantly:N/A

 

What We Offer

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
 
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

Notices

Equal Opportunity Employer Veterans/Disabled

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