About B. Braun 

 

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap^® and CAPS^®.

 

Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise^® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.

 

Position Summary:

 

Responsibilities: Essential Duties

 

• Responsibility for stability, consistency and availability of the digital platforms managed by Marketing Communications and help govern processes and procedures which deliver change to those platforms

• Set digital communications strategies and ensure alignment with business objectives

• Understand technology and concepts within the digital, data and platform spaces

• Assist in executing growth plans for evolving digital platforms
• Act as the central interface between local stakeholders and the global website team and communicate local requirements for the website to the global website team  

• Understand global processes and standards and be able to adapt to local needs

• Understand and support website traffic drivers, implement and/or maintain SEO and accessibility best practices and optimize our digital ecosystem by collaborating with internal and external technology partners
• Manage and execute web migrations and ongoing web maintenance and functionality

• Develop and manage SEO implementation initiatives in conjunction with Communications Strategists

• Help manage and execute sales enablement initiatives/platforms including but not limited to Illuminate, e-catalog, SFDC integrations, email marketing, etc.
• Manage social media channel(s) including its policies, working closely with Communications Strategists to feed the channel
• Manage Digital Specialist(s) to optimize the use of website and other digital assets and platforms to support corporate digital strategies and improve user experience
• Oversee and interpret analytics to improve customer experience and understand user journey patterns

• Determine effectiveness of existing online programs and recommend opportunities for improvement

• Stay current on the latest digital trends, competitive landscape and customer insights to guide how we improve our digital channels and strategies.

• Foster collaboration and facilitate teams to deliver results

 

Expertise: Knowledge & Skills

• 8+ years experience
• Healthcare industry experience a plus
• Strong management experience in leading cross-functional teams and driving change
• Experience as a digital product owner of systems and managing and maintaining websites
• Experience developing and integrating strategy, process, design and technology to optimize user experience
• Experience acting as a champion for digital experience best practices, guidelines and industry standards
• Ability to work cross-functionally, working closely with Marketing, IT and global teams
• Strong insights background – will need to independently synthesize digital metrics into strategy recommendations
• Experience with creative problem solving and solution development that can help drive effective updates to end-user experiences with brand and in support of the user journey
• Understanding of digital analytics platforms and content management systems
• Working knowledge of SEO best practices and experience with ongoing implementation
• Experience with SFDC as a CRM
• Experience measuring and applying accessibility-related best practices (WCAG) a plus
• Experience with an email marketing policy a plus
• Strong willingness to learn and grow independently but has an owner/builder mindset
• Strong project management skills and the ability to manage as well as prioritize the diverse expectations of various stakeholders
• Ability to follow brand guidelines
• Requires advanced knowledge of professional field and industry. Influences the development of and drives the application of principles, theories, concepts. Determines best course of action.
• Provides direct or indirect supervision to a group of employees, assigning tasks and checking work at frequent intervals. Accountabilities include work and people scheduling, performance management and recommendations for hiring decisions.
• Judgement is required in resolving all day-to-day problems.
• Contacts are primarily with department supervisors, leads, subordinates, and peers. Occasional contact with external contractors/vendors.

#LI

#MSL

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$84,390 - $105,490

Expertise: Qualifications -Education/Experience/Training/Etc

 

Required:

• Bachelor's degree required.
• 06-08 years related experience required.
• Regular and predictable attendance
• Occasional business travel required

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

 

Responsibilities: Other Duties:

 

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

 

Physical Demands:

While performing the duties of this job, the employee is expected to:

• Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

• Occasionally:Reaching upward and downward, Push/pull, Stand
• Frequently:Sit
• Constantly:N/A

Activities:

• Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, Walking
• Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
• Constantly:N/A

Environmental Conditions:

• Occasionally:N/A
• Frequently:N/A
• Constantly:N/A

  Responsibilities: Other Duties:

   

  The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

   

  Physical Demands:

  While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

  Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A

  Activities:

  • Occasionally:Climbing stairs/ladders, Push/pull, Reaching upward and downward, Standing, Walking
  • Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Seeing - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

  Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
 
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

Equal Opportunity Employer Veterans/Disabled