B. Braun

Director, Marketing – Automated Infusion Systems

Job Locations US-PA-Bethlehem
Requisition ID
B. Braun Medical Inc
# of Openings
Position Type
Regular Full-Time
M-F; 40 Hours / week


About B. Braun 


B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.


Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.


Position Summary:

The Director of Marketing, Automated Infusion Systems will serve as a key member of the US AIS Marketing Leadership Team.  This individual will lead the launch of B. Braun’s next generation infusion pump platform while managing the existing product lines. This role will report to the Senior Director, Active Devices and will closely partner with global and local cross-functional teams to determine current and future needs of the customer and align ongoing portfolio development to unmet customer needs.  The role will oversee the development of marketing plans and the expense budgets for B. Braun AIS products and ensure achievement of organizational goals. Direct reports will include at least two subordinates at the Product Manager and/or Product Director level.


Responsibilities: Essential Duties

  • Manage, build and mentor team of direct reports that own product and category responsibility for strategic planning, tactical execution, insight generation, and collaboration with business partners.
  • Ensure the attainment of organization goals of market share, profit, price and revenue
  • Directs the selection, training, supervision, development and evaluation of employees and approve staffing allocation.
  • Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives.
  • Perform product lifecycle responsibilities for existing and new products.
  • Create and oversee metrics to ensure organization is successfully meeting targets and objectives.
  • Provides prioritization and support for tactical request from Sales, Customer Service, R&D, and Marketing communications when necessary.
  • Oversees the development and implementation of tactical plan and the appropriate agency management.
  • Oversee the development of product budgets, forecast, metrics and measures key performance indicators to monitor and evaluate results.
  • Oversees and management the various business planning activities to include development of strategic and tactical plans, forecasting, pre/post mortem, and launch planning.
  • Responsible for ensuring effective cross-functional collaboration in all business areas.
  • Understand healthcare industry trends, competition, health economics, and customer insights.
  • Strong influence management skills are required to ensure we are focused on the investments that align strategically and represent the highest priority.
  • Direct trade show activities to manage booth activities in coordination with the trade show and conventions team.
  • Prepare monthly report to monitor the success of marketing plans, sales and other key projects.

Expertise: Knowledge & Skills

  • Excellent leadership skills
  • Ability to direct the selection, training, supervision, development, motivation, and evaluation of staff.
  • Ability to effect change.
  • Ability to develop and maintain a strong alignment with the sales organization.
  • Influence – persuasion and inspiration to make a positive impact and influence change across the organization.
  • Knowledge of GPO, healthcare distribution channel, and healthcare environment.
  • Ability to perform financial analysis of contract proposal.
  • Excellent communication skills, both written and verbal.
  • Ability to prepare and present executive reports at executive level briefings.
  • Qualitative and quantitative analytical skills.


The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case.  The range provided is a reasonable estimate.

Target Based Range

$190,000 - $205,000


Expertise: Qualifications - Experience/Training/Education/Etc


  • Bachelors’ degree (BS/BA) form a four-year college or university. MBA preferred
  • Medical/pharmaceutical marketing experience. New product development/product launch experience, marketing experience, new product development/product launch experience, marketing personnel management.
  • 10-15 years related marketing experience at a group level.
  • General understanding of US acute (hospital) and non-acute (outpatient) market segments.
  • Record of success recruiting, selecting, building and leading a team of marketing professionals.
  • Business travel required both domestic and international.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.




Additional Information

Responsibilities: Other Duties:

  • Business travel, drivers license, passport, secrecy and invention agreement, and non-compete agreement.

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

What We Offer

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.


Equal Opportunity Employer Veterans/Disabled


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